"We in TV have turned the caucus into broadcast news’ version of ‘American Idol,’ ” Margaret Brennan, a morning anchor for Bloomberg TV, wrote in a Twitter message on Tuesday night. The tactic, she wrote, was to “make it feel like a breaking event and hope people watch."

Tight G.O.P. Race in Iowa Catches TV Anchors by Surprise - NYTimes.com

The relevant phrase there is “make it feel like” (as opposed to, say, “demonstrate its value as” or “showcase the news value of this”).

Although I guess comparing it to “American Idol” takes care of all that in a far more efficient way.

While reading that part of the article I was thinking that someday CNN will have The Iowa Caucus Results Live! With Ryan Seacrest.

(via ourmaninchicago)